Question: What Is The Difference Between Segmentation And Targeting?

What is a targeting strategy?

The selection of potential customers to whom a business wishes to sell products or services.

The targeting strategy involves segmenting the market, choosing which segments of the market are appropriate, and determining the products that will be offered in each segment.

Also called targeting.


What are some common segmentation approaches?

Common Approaches to Market SegmentationGeographic: nations, states, regions, cities, neighborhoods, zip codes, etc.Demographic: age, gender, family size, income, occupation, education, religion, ethnicity, and nationality.Psychographic: lifestyle, personality, attitudes, and social class.More items…

What is segmentation example?

Second, there needs to be a distinction that makes the segment unique from other groups. … For example, common characteristics of a market segment include interests, lifestyle, age, gender, etc. Common examples of market segmentation include geographic, demographic, psychographic, and behavioral.

How do you define brand positioning?

Brand positioning is defined as the conceptual place you want to own in the target consumer’s mind — the benefits you want them to think of when they think of your brand. An effective brand positioning strategy will maximize customer relevancy and competitive distinctiveness, in maximizing brand value.

What is meant by segmentation targeting and positioning?

In marketing, segmenting, targeting and positioning (STP) is a broad framework that summarizes and simplifies the process of market segmentation. … Targeting is the process of identifying the most attractive segments from the segmentation stage, usually the ones most profitable for the business.

What are segmentation strategies?

A market segmentation strategy organizes your customer or business base along demographic, geographic, behavioral, or psychographic lines—or a combination of them. Market segmentation is an organizational strategy used to break down a target market audience into smaller, more manageable groups.

What are the 5 market segments?

One technique used to identify a target market is market segmentation. The five basic forms of segmentation are demographic (population statistics), geographic (location), psychographic (personality or lifestyle), benefit (product features), and volume (amount purchased).

What is STP example?

STP marketing (Segmentation, Targeting, and Positioning) is a three-step marketing framework. With STP marketing, you segment your market, target your customers, and position your offering to each segment. What is STP marketing example? The most classic example of STP marketing is the Cola Wars of the 1980s.

What are the basis of segmentation?

Demographic segmentation is most commonly used base for segmentation. The basis of the segmentation is age, sex, education, income, occupation, marital status, family size, family life cycle, religion, nationality and social class.

How is targeting different from segmentation?

Market segmentation is the process of categorizing the market into different groups, according to demographic, geographic, behavioral and psychographic traits. The target market is the market segment that the business is focusing on for a specific product or marketing campaign.

What are the 4 types of segmentation?

For example, the four types of segmentation are Demographic, Psychographic Geographic, and Behavioral. These are common examples of how businesses can segment their market by gender, age, lifestyle etc.

What are the 3 target market strategies?

The three activities of a successful targeting strategy that allows you to accomplish this are segmentation, targeting and positioning, typically referred to as STP.

What is segmentation explain?

Definition: Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential. In other words, a company would find it impossible to target the entire market, because of time, cost and effort restrictions.

What are the 7 market segmentation characteristics?

Market Segmentation: 7 Bases for Market Segmentation | Marketing ManagementGeographic Segmentation: … Demographic Segmentation: … Psychographic Segmentation: … Behavioristic Segmentation: … Volume Segmentation: … Product-space Segmentation: … Benefit Segmentation:

How do you do segmentation and targeting?

To use the model, start by segmenting your market into groups. Next, choose which of these you want to target. Last, identify how you want to position your product, based on the personality and behavior of your target market.